What Can a Business Profile Do For Me?

August 13, 2007

You may have wondered, “What good is an online business profile going to do me?”

You might look at a business profile and see just a listing of your business name, contact information, and short description of the services you offer. Real simple, right? So why bother getting a business profile? Well, here are a few reasons:

It’s free!

It tells people who you are and what you do.

It provides your customers with an easy way to find you.

It creates a relevant inbound link to your website, improving its relevance with search engines.

It gives other companies (who could be potential partners) an idea of who you are, and reasons why they might want to do business with you.

It’s an additional free method to get your name more exposure.

And that’s just scratching the surface. Let’s look at a few of these points in greater detail, shall we?

It tells people who you are and what you do

A business profile is a useful tool to customers and other businesses alike. The media, customers, and other businesses all use business profiles to find and obtain contact information and confirm what it is that a particular company does.

It provides customers with an easy way to find you

The Internet is quickly replacing the yellow pages as the preferred method of finding information about local companies. Your profile page gives your customers a single webpage that they can bookmark and refer back to whenever they want to give you a call or refresh them on your location – either your physical location or website URL.

It creates a relevant inbound link to your website, improving its relevance with search engines

This is perhaps the #1 reason a business creates a profile. But as I’ve shown here, it’s far from the only good reason.

Furthermore, the additional exposure you receive as a result simply can’t be measured. Your profile could potentially be picked up by an investor looking to provide you with some extra capital, a potential business partner that could increase your revenues, or simply create a higher level of trust with potential customers.

Remember to keep all these things in mind when creating your business profile, and give it the same care you provide for your own website. Your profile is representing your company on the web. Put your best front on for it!