July 13, 2007
One way that you can promote your business for free is through viral marketing. Although not the easiest form of advertising, it definitely can create a HUGE splash when done correctly. Here are a few tips on how to make a successful You Tube video for your business:
1. Make a Hilariously Funny Video - Everyone loves a funny video clip! The more funny the better. I recommend costumes, a great script, a hot girl, or someone getting hurt. With that combination, you’re bound to succeed.
2. List Your Website at the End of Your Video - People who watch you tube videos don’t like to be sold anything from the beginning. You’ll get a huge bounce rate if the viewer knows it’s an advertisement right up front. If your video is strong enough, then a small display of your website at the end may entice people to go to your site just to see if there’s something more.
3. Research Your Topic on You Tube Before you Post a Video - Make sure your content is unique. If it’s a video someone else has already done, it’s not going to get as many views. Be as creative as possible and put a new spin on a highly publicized, current topic.
4. Tag Your Video with Relevant Search Terms - Just like search engine optimization, make sure you are tagging your videos with relevant key terms people may be looking for on you tube. Don’t forget this step as it is critical.
5. Do Not Use Your Web Cam - Do yourself a favor and go out and buy a digital camcorder. As a business, you should be able to make your video look professional. Web Cams just don’t give that professional feel you’ll be wanting to portray.
6. More Powerful for Services than for Products - Service oriented businesses can use a video to get to know their potential customers on a real level. Most service oriented businesses rely on trust. With a video you can reach your audience through building that initial relationship of trust. This is a great for realtors.
7. Keep Your Video Short: Under 2:00 Minutes - Longer videos on You Tube get viewed less. No one wants to see a nine minute video no matter how funny you make it. You’ll get a better response the shorter you can get your message across.
8. Rate and Comment on Your Video - The more quality ratings, comments, etc. your video gets, the higher you’ll show up in the rankings in You Tube search. So, get everyone in your company to post a comment and rate the video. Get all the people you know to help out too!
9. Post Your Videos to all the Places You Can - There are many websites out there that will allow you to post your videos online. Here are a few: You Tube, MySpace, Metacafe, Dailymotion, Veoh, and Revver.
10. You Could Get Picked up by a Major Broadcast - You never know! I’ve had friends like Luke Johnson get picked up by CNN.
www.onlineinlocal.com
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